The BLOWDRY | AIRDRY range is perfect for anyone who wants to achieve sleek styles, spectacular volume looks or even natural dynamics with minimal effort. All of these desired effects can be easily achieved by blow drying, hot curling or air drying - as each technique has its own advantages and limitations that must be mastered to achieve the perfect finish. For example, if voluminous curls are required, air-drying is ideal for this look; however, if straightening is the goal, blow-drying is best as it offers greater heat control during styling than hot curling methods.